Frequently asked questions about Greyparrot's brand recognition capabilities.
How do you recognise specific products and brands, even without labels?
Branded products are designed with human recognition in mind. It’s important for each brand to differentiate itself from the competition on busy supermarket shelves.With that in mind, brands design products with distinctive features. That includes the label, but also elements like shape, cap design, colours and more. Would you be able to recognise a Coca-Cola bottle without the label? Our AI can, too – at scale.
Our RGB camera system is based on human vision. Since humans can accurately recognise the brand of a product based on design elements beyond the label, so can we!
How does your AI keep up with evolving products and packaging?
We build our product database on an ongoing basis. With the help of continuous data streams from sorting facilities, we’re able to improve our model based on real-world products. In other words, our AI automatically adapts as packaging evolves.
Does your product recognition stack up to the competition?
Unlike other product recognition technologies, we don’t need producers to modify their packaging or add specific barcodes. In other words, packaging producers can keep doing what they’re doing – we’ll be able to recognise their products without extra investment or adjustment.